Windows Mojave

Wow. Microsoft is really desperate to change the consumer mindset concerning the latest mutation of the Windows operating system, Vista. They conducted a little experiment in which they demonstrated Vista to consumers who had never seen it before, but called it by a different name. The consumers who participated had heard all of the negative reviews of Vista, complaints from other users, etc., but when they tried out "Windows Mojave," they were apparently quite impressed. They were later told that it was, in fact, Vista.

I'm not going to go all "Mac vs. PC" on you, because I think that entire thing is stupid. But I will say that from a marketing standpoint, this is pretty bad. Microsoft has to resort to disguising their product as something else in order to get potential buyers to even look at it. That's not good. Yes, it was an interesting experiment, but Vista still has a horrible reputation. This new "Decide For Yourself" campaign seems to be an attempt to reverse some of the negative hype that Vista has gotten, but I don't think it's going to be very successful.