Forget truth in advertising, I'll settle for interesting.

You have to love the advertising style of the J. Peterman company. Instead of using the ho-hum advertising that many other companies use, they actually paint you a picture, tell you a story, and place their product at the center. This is quite entertaining, not to mention effective. Check out this little scenario concerning a bottle of cologne:

"I was browsing in a Paris antique shop one winter afternoon when a fitted leather train case caught my eye. It contained silver-handled brushes, boot hooks, a straight razor, several silver-stoppered glass bottles... One bottle was different. Encased in yew-wood, with a handwritten date: 1903. Inside the bottle, there was still the faint, intriguing aroma of a gentleman’s cologne. A 'prescription' cologne, custom-made for a rich traveler a century ago. Curiosity was eating at me. I bought the case (the price was shocking) and sent the bottle to a laboratory for analysis. They broke down the residue by gas chromatography. Identified its fingerprint through spectro-photometry. The report said: an 'old woody fougère.' Clean citrus notes, bergamot, 'green notes.' The middle notes: clary sage…cardamom. The dry-down: leather notes, smoky labdanum…elemi, tabac, frankincense. The detective work was impressive. So is the thing itself. Women like the way it smells on a man. Like a symphony that begins loudly, then soon slides into subtle, entangling developments that grow on them. Or so I’ve been told."

Now, doesn't that work better than your average romance-novel-esque cologne advertisment? It's an interesting and unique marketing template, in my opinion. Who wouldn't want to buy a product derived from the last few drops in a strange bottle that was discovered in an French antique shop by a world traveller? What's that, you'd rather buy something from Calvin Klein? Pshaw.